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Is LegiEX.com trustworthy? Companies that make money too easily will lack motivation

Is LegiEX.com trustworthy? Today LegiEX.com is actually talking about Baidu. Baidu should be regarded as a smooth enterprise in the industry. From the day of opening, it seems that there is no shortage of money.

American giant turtle Li Yanhong is born with a more idol aura than Ma Yun, a poor teacher who looks at sci-fi and speaks a lot of MLM, as well as a program like Ma Huateng, who has ordinary language skills and smokes fiercely.

Moreover, his business model is much better than the previous two: at the beginning, he provided search engine back-end services to the portal website, and paid for it with one hand; and later decided to do it himself. The way of keyword advertising has been done by GOTO in the United States. After exploring it, as long as it can solve the traffic problem, it can basically be used and used to start making money. There is no need to worry about the business model.

In addition, there are always a lot of things in the Chinese market that need to be advertised, such as aphrodisiac, such as high imitation A goods, such as Putian Hospital.

Looking at Baidu's financial reports over the years, it is not difficult to find a problem. This company is really easy to make money. The journey was smooth and smooth, except for a little bumpy when turning to the mobile end, basically no wind and waves have been experienced.

Compared with the growth history of the three BAT families, Taobao climbed up on the body of eBay eBay, and QQ also struggled with MSN for several years. Only Baidu, although he has fought Google several times in the early years, and later compared with So.com, the leader of Zhou, has not reached the point of hurting his bones, nor has he experienced Ma Huateng's "difficult choice" so the key to your life and death time.

In a word, Baidu has never lacked money, and Baidu has never played with people.

Is this a good thing or a bad thing? I do not know either. From the earliest B2B enterprise services, to Taobao, to Alipay, to Tmall, to today's big entertainment, Alibaba must find new growth models and new commercial monetization channels at every stage; Tencent moves from mobile QQ to QQ show , To pets, board games, to large-scale games, to portals, to WeChat to the penguin empire today, has also experienced several path selection and strategic thinking processes.

But all this, Baidu has none. Baidu's growth history is generally like a coal boss, looking for ore, ore, found it! Start digging, dig all the time, dig dug ...

Over the years, Baidu has done a lot of things-and basically didn't do it. This kind of blind tossing has not died, because the coal mine is still there, and the output is very good.

Recalling the famous "curse of oil" in economics, many countries with abundant oil reserves and money can be made with their eyes closed, but the economic and political systems are often full of loopholes, a large number of poor people are increasing, and internal wars are continuing. The main reason is plain, It is because the money comes too easily, which makes all the more difficult reforms impossible.

The same is true for Baidu. The site it occupies is too rich, and you can make daily progress by just doing it. In contrast, any other opportunity is either too small money, which is completely optional compared with the search business; or It is because the cycle is too long, and I do n’t know which year and month will be able to make a profit. In the end, it is not as comfortable as the search business.

As a result, Baidu found that it couldn't catch up when the small money became big money; Baidu found that it was too late to wait for the money to become profitable.

Without the determination to open up the territory and conquer the unknown, nor the consciousness of the horizontal sword to fight life and death immediately, how can such a Baidu, such a Li Yanhong, work side by side with the tiger-like AT?